Personal and Organizational Credibility
Individuals in an organization should be trustworthy in the eyes of the main players such as stakeholders and customers. In every company, credibility should begin at the personal level with every person striving to earn the trust of others. The issue is mostly relevant to such spheres of business functioning as management and business communication. In connection to this, the following paper is a discussion of personal and organizational credibility that will consider its main components and the relationship between core values and business ethics.
To start from, business communication is sharing of information for the purpose of business related tasks. An example is a situation when a company may issue a memo to remind its employees of an important meeting. No doubt, establishing credibility in business communication is vital and has some advantages. First, when leaders conduct reliable internal communication, they attract committed followers who are willing to work. Secondly, an organization that makes honest advertisements of their products to the public increases sales hence profits because their goods match the contents as promoted (MacDougall & Conrad, 2009). Lastly, through timely feedback with regard to customers' questions, a firm can create a robust client base that is comprised of loyal individuals.
Credibility stands on three components: competence, caring and character. Competent persons are skilled individuals who are excellent at what they do. For example, a knowledgeable salesperson knows their products details and can communicate efficiently to win a sale. Competent leaders, in their turn, are strong-minded and have high supervisory skills.
Moving on to the next point, caring calls for leaders to understand and support employees which builds lasting relationships in the workplace. A credible manager empathizes with his/her subordinates by putting himself/herself in their shoes. Moreover, such a person seeks to pay attention to and respond to their workers needs and grievances.
Good character is the last element that is vital for any individual to succeed in building credible relations. Firstly, good leaders are confident (Kouzes & Posner, 2010, p. 52). Besides, they cultivate the culture of keeping their promises to customers and employees. For example, it is a feature of a good executive to increase his/her staffs salary if he/she had made a promise before. To sum up, there is no doubt that leaders with honest actions and those who live according to their values win the trust of their followers.
Broadly speaking, the issue of credibility is the one within the scope of business ethics that includes moral principles that guide the companys operations and individual's actions. It calls for the distinction between the wrong and right and, then, making the correct choice. For instance, according to its principles, mispresenting the information contained in the books of accounts is immoral and ruins the credible relations in the organization. Besides, employing underage children is considered child labor and is also unethical.
To avoid the mentioned above and many other issues, corporate values that represent the guidelines and principles of the businesss operation and its internal and external activities are drafted. Furthermore, they regulate the conduct between employees and employers, the organization and its customers, partners and stockholders. The corporate values are usually made public via the statements of core values or the mission statements and are an explanation and a justification of what people should do and stand for in the company (Hasnu & Anwar, 2013, p. 175). They are related to business ethics in that they guide the way staff and the management should behave so that their actions are ethical. Values, therefore, lead to the development of business ethics. For example, if a business follows the principle of honesty, workers and executives should strive towards having fair and square deals with their customers and shareholders.
Personally, I have been involved in some cases connected with the issues of business ethics, and I would like to share one of them. As a sales person, once, I was having doubts concerning the question of whether to lie about the price of the beauty product I was selling so as to earn extra pay for myself or not. However, guided by the companys value of honesty, I chose not to violate the code of ethics knowing that one day I might be fired if angry customers reported about that to the management. Thus, sales ethics is important to me because first I have not lost my job, and secondly, I have won the loyalty of that customer who has been buying from me for almost five years now.
Therefore, credibility should be a personal duty for it to extend to every sector of the organization. The areas where it is of particular importance include business communication where trustworthiness is vital for any company whose aim is to gain a competitive advantage. As for a credible leader, he/she is competent and confident in what they do in and out of the business. Lastly, credibility is a part of core values that show the stand of the organization and is related to business ethics as it guides the conduct of individuals while carrying the firms activities.